imageANDsound: class 3 ~ image + ideology: journalism + advertising

John Berger on Publicity

World Press 50 Years

grade distribution + assignments:

1 class participation (15%)
2 picture archive— using a collection of found, visual imagery describe a subject (person/place/thing); consider graphic and descriptive values (20%); students are required to write a formal statement describe the theme and formal consideration of the picture project, to be submitted with the project (250 words, typed and double spaced) April 1
3 group research project—on an influential visual or sound artist (20% ~ to be presented April 1); each group member must hand in a short (500 word) paper on the subject of their presentation, along with a bibliography citing the reference material used, due the day of the presentation (5%) due April 23
4 sound archive—using recording medium of choice(answering machine, voice-mail, cell, Internet download) collect sounds that together communicate coherent ideas or value—be it personal, aesthetic, or political: the collection can include voice elements but not traditional musical sources (20%) students are required to write a formal statement describing the theme, and formal considerations of the sound project (250 words each, typed and double-spaced) (10%). Due date May 6

image/ideology/advertising: definitions

Media: me·di·a1 n
the various means of mass communication thought of as a whole, including television, radio, magazines, and newspapers, together with the people involved in their production (takes a singular or plural verb)

Consumer: con·sum·er n
1. somebody who buys goods or services
2. somebody or something that consumes something, by eating it, drinking it, or using it up
3. in an ecological community or food chain, an organism that feeds on other organisms, or on material derived from them.

Advertising: ad·ver·tis·ing n
1. the promotion through public announcements in newspapers or on the radio, television, or Internet of something such as a product, service, event, or vacancy in order to attract or increase interest in it
2. the business of producing advertisements
3. advertisements considered collectively

Ego: e·go n
1. somebody’s idea of his or her own importance or worth, usually of an appropriate level
2. an exaggerated sense of your own importance and a feeling of superiority to other people
3. in Freudian psychology, one of three main divisions of the mind, containing consciousness and memory and involved with control, planning, and conforming to reality
See also id
See also superego
4. the individual self, as distinct from the outside world and other selves

Citizen: cit·i·zen n
1. somebody who has the right to live in a country because he or she was born there or because he or she has been legally accepted by that country
2. somebody who lives in a city or town rather than in a rural area
3. a civilian, rather than a member of the armed forces, a police officer, or a public official

Democacy: de·moc·ra·cy n
1. the free and equal right of every person to participate in a system of government, often practiced by electing representatives of the people by the people
2. a country with a government that has been elected freely and equally by all its citizens
3. a system of government based on the principle of majority decision-making
4. the control of an organization by its members, who have a free and equal right to participate in decision-making processes

imageANDsound

Monday, January 21, 2008

class 3 ~ image + ideology: journalism + advertising

No comments:

free sound mix software

Blog Archive

grade distribution + assignments:

image/ideology/advertising: definitions

About Me

links